The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design.
Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives..
However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
Within the industry, studies on game mechanics and behavioral psychology have become proliferate.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design
