For most of the twentieth century, salespeople were the gatekeepers of data.
Your goal as.
The best way to overcome this hurdle is to be a better listener than ever before.
They can find out 90 percent or more about your product and industry before they ever have to talk to a salesperson.
In modern times, prospects are more educated than ever.
In order for a prospect to learn more about a product, they had to reach out to the company, and then the salesperson would reach out to the prospect.
For most of the twentieth century, salespeople were the gatekeepers of data