Recognizing that good Advertising is about creating an engaging story, Advertising by Design looks at Advertising Design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a range of media or audience types.
With new content on art direction, creative thinking, copywriting, building the brand narrative, storytelling, experiential, social media strategies, unique branded content, portfolio development, and more, this new edition prepares you for conceiving and designing Advertising in the attention economy and digital age..
This new fourth edition has been thoroughly updated to reflect the industry’s emphasis on integrated campaigns that build a brand, organization or cause across media channels.
Recognizing that good Advertising is about creating an engaging story, Advertising by Design looks at Advertising Design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a range of media or audience types
