Advertising: Concept and Copy, Paperback/George Felton

Descriere YEO:

Advertising: Concept and Copy, Paperback/George - Disponibil la elefant.ro

Pe YEO găsești Advertising: Concept and Copy, Paperback/George de la W. W. Norton & Company, în categoria Foreign Books.

Indiferent de nevoile tale, Advertising: Concept and Copy, Paperback/George Felton din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 385.99 Lei

Caracteristicile produsului Advertising: Concept and Copy, Paperback/George

• Brand: W. W. Norton & Company
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-12-2024 01:38:29

Comandă Advertising: Concept and Copy, Paperback/George Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Advertising: Concept and Copy, Paperback/George de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Part 1, Strategies , operates on the premise that the idea beneath an ad\'s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions , explains how to put strategy into play. It discusses the tools at a copywriter\'s command--creating a distinctive brand voice, telling stories, using language powerfully and originally--as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox , gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer\'s copywriting text.