Descriere
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Cumpara advertising: concept and w. w. norton & company de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru advertising: concept and w. w. norton & company
Part 1, Strategies , operates on the premise that the idea beneath an ad\'s surface determines its success.
It discusses the tools at a copywriter\'s command--creating a distincti.
Part 2, Executions , explains how to put strategy into play.
This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives.
Part 1, Strategies , operates on the premise that the idea beneath an ad\'s surface determines its success
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
