Advertising Concept Book

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Advertising Concept Book - Disponibil la libris.ro

Pe YEO găsești Advertising Concept Book de la Pete Barry, în categoria Economics, Finance, Industry.

Indiferent de nevoile tale, Advertising Concept Book din categoria Economics, Finance, Industry îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 153 Lei

Caracteristicile produsului Advertising Concept Book

• Brand: Pete Barry
• Categoria: Economics, Finance, Industry
• Magazin: libris.ro
• Ultima actualizare: 23-10-2025 02:02:14

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Descriere magazin:
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push\' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years\' worth of international, award-winning ad campaigns - in the form of over 500 `roughs\' specially sketched by the author - also reinforce the book\'s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.