AI Strategy for Sales and Marketing | Katie King

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AI Strategy for Sales and - Disponibil la carturesti.ro

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Caracteristici și Avantaje ale produsului AI Strategy for Sales and

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Preț: 225 Lei

Caracteristicile produsului AI Strategy for Sales and

• Brand: Kogan Page Ltd
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 11-11-2024 01:46:56

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Descriere magazin:
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.