A Century of pioneering design from the great Swiss fashion house, with beautiful photo-essays by Iwan Baan Founded in 1922 by Alice Kriemler-Schoch, the Swiss luxury fashion house Akris started out making polka dot aprons, and--under the directorship of her son Max--grew to produce ready-to-wear clothing in the mid-1940s, in the 1980s, Max\'s son, Albert Kriemler, took over creative directorship.
The meticulous book design expresses the Akris mindset: selbstverständlich, naturally..
Acclaimed photographer Iwan Baan portrays the company\'s hometown of St Gallen and the inside world of the brand in beautiful photo-essays.
In their texts, the authors describe the uniqueness and forward-looking nature of Akris.
Structured around the company\'s collections, this substantial volume encompasses the entire 100 years of Akris\' history.
For Kriemler, selbstverständlich expresses a philosophy of natural modernity in the clothing of Akris, evident in the wearer and also in the use and functionality of the clothes.
Selbstverständlich (naturally) is the German expression that, in the mind of Albert Kriemler, best encapsulates the aesthetic ideal that he wishes to accomplish with his fashion designs.
A Century of pioneering design from the great Swiss fashion house, with beautiful photo-essays by Iwan Baan Founded in 1922 by Alice Kriemler-Schoch, the Swiss luxury fashion house Akris started out making polka dot aprons, and--under the directorship of her son Max--grew to produce ready-to-wear clothing in the mid-1940s, in the 1980s, Max\'s son, Albert Kriemler, took over creative directorship
