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Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, Hardcover/Frank V. Cespedes

Name: Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, Hardcover/Frank V. Cespedes
Brand: Harvard Business School Press
SKU: 84ae4e6d2f40fda98b17f43ea57b9c0a
Price: 165.99 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

165.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Harvard Business School Press

Produs actualizat în urmă cu 2 luni

Descriere YEO:

Aligning Strategy and Sales: The - Disponibil la elefant.ro

Pe YEO găsești Aligning Strategy and Sales: The de la Harvard Business School Press, în categoria Foreign Books.

Indiferent de nevoile tale, Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, Hardcover/Frank V. Cespedes din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 165.99 Lei

Caracteristicile produsului Aligning Strategy and Sales: The

Brand: Harvard Business School Press
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 13-07-2026 00:25:33

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Descriere magazin:
``The best sales book of the year`` -- strategy+business magazine That gap between your company\'s sales efforts and strategy? It\'s real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales , Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm\'s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you\'re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm\'s customer management activities and so improve selling and strategy.

Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, Hardcover/Frank V. Cespedes - 0 | YEO

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elefant.ro Actualizat in 13/07/2026

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