Description Protecting your Trademark is critical.
In All About Trademarks: Everything You Need to Know About Trademarks Fr.
It is more costly to not register--you may be required to change the name, destroy all goods, pay damages, and pay your profits if it is determined that you are infringing.
Often business owners do not register Trademarks federally at the USPTO because they are unsure of how to do so or because they do not understand the benefits of registering.
Description Protecting your Trademark is critical