This highly-visual full-color guide covers Everything taught on an MBA course, perfect for MBA students, Business managers and aspiring entrepreneurs.
Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time..
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing\'s A Degree in a Book series.
This is the perfect guide to help you achieve a successful career in Business management. - Strategy strategic analysis, international strategy, the value chain... - Marketing & Setting Prices brand development, pricing, digital marketing... - Data Analysis & Statistics data collection, probability distributions, P-values...
Chapters include: - Micro & Macroeconomics supply and demand, GDP, monetary policy...
It covers the curriculum taught in all the top Business schools around the world, including economics, strategy and marketing, with real-life examples to show the theory in practice.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way.
This highly-visual full-color guide covers Everything taught on an MBA course, perfect for MBA students, Business managers and aspiring entrepreneurs
