An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge

Descriere YEO:

An Unimaginable Journey: How Pepsi - Disponibil la carturesti.ro

Pe YEO găsești An Unimaginable Journey: How Pepsi de la BookSurge Publishing, în categoria Carte straina.

Indiferent de nevoile tale, An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului An Unimaginable Journey: How Pepsi

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 47.2 Lei

Caracteristicile produsului An Unimaginable Journey: How Pepsi

• Brand: BookSurge Publishing
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 19-12-2024 01:40:52

Comandă An Unimaginable Journey: How Pepsi Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda An Unimaginable Journey: How Pepsi de la carturesti.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging market. Full of astonishing you-are-there details, this book is a fascinating tour of the challenges that Meitar and his colleagues faced in taking on a well-funded competitor, the Coca-Cola organization. In the rapidly changing market environment of Romania, the cola wars were not only between Pepsi and Coke, but included a low-cost ‘B’ brand as well. Meitar provides a first-hand account of how a tenacious group of entrepreneurs navigated political, economic, management, and marketing highs and lows. His story culminates with the successful sale of the business to the second largest Pepsi bottler in the world, and the re-branding of his team to acquire the Pepsi business in Bulgaria.