A town in search of a new name, torn between a variety of suggestions, enlists the services of a nomenclature consultant who as it turns out needs the help of the townspeople just as much.
The result is a comic tour de force from the author of }The Underground Railroad{ (winner of the Pulitzer Prize for Fiction 2017)..
This search for identity in a marketing-conscious culture reveals deeper truths about the town as well as a few insights into the adhesive bandage industry.
A town in search of a new name, torn between a variety of suggestions, enlists the services of a nomenclature consultant who as it turns out needs the help of the townspeople just as much