Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center (Arianna Huffington).
If you want to connect to the people you work with, you have to understand them first..
For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today\'s ever-evolving marketplace.
The more digital we get, the more empathy we need (Chip Conley, New York Times bestselling author of Emotional Equation ).
Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business.
The most neglected fact in business is we\'re all human.
As such, Applied Empathy presents real strategies, based on Sub Rosa\'s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value).
It\'s about understanding--your consumers, your colleagues, and yourself--and it\'s a direct path to powerful leadership.
It\'s not about pity or sympathy either.
Empathy is not about being nice.
Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center (Arianna Huffington)
