Probst\'s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ...
Assemblage will show you Why perception is the truth and how to shape people\'s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small..
Assemblage guides you through the art and Science of creating transformative brands by combining personal, social, and cultural components.
To succeed, brands must transform us and the world we live in. -- Kirkus Reviews (starred review) Brands can no longer force-feed us a plethora of products we don\'t need.
A fascinating--and surprisingly fun--wide-angle look at advertising.
Probst\'s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ..
