Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career - Anya Gildner

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• Brand: Anya Gildner
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 26-10-2024 01:15:33

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Descriere magazin:
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It\'s no longer enough to be a specialist: in today\'s tech-driven industry, you\'ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1 , you\'ll learn the hard skills crucial to a marketing career, like: organic search (SEO) paid advertising (PPC) social media marketing reporting & analytics branding & copywriting email marketing In Part 2 , you\'ll read about the soft skills essential to business, like: writing emails invoicing & sales getting an entry level position working as a marketing freelancer starting your marketing agency how to work remotely Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The Authors Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine , the New York Times , Arkansas Business , the Washington Post , and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.