Description THINGS AREN\'T ALWAYS WHAT THEY SEEMSome small businesses fail not from the lack of customers, but from far too many.
Through the businesses profil.
BEYOND CASE STUDIESBehind the Fa ade uses unconventional storytelling, rather than traditional case studies, to demonstrate Kasennu\'s application and maintenance.
Specifically, it offers a way to link people, processes, and tools together so a Company can effectively "clone" itself and repeat Success profitably.
THE METHODOLOGY AS A SOLUTIONAlicia presents the Kasennu methodology as a cohesive framework to build business infrastructure.
The solution these small businesses require lies in a business infraStructure that defines the people, processes, and tools necessary to match customer perception to operational reality.
Unfortunately, when these owners proactively seek resolution, they often find that manufacturing and larger enterprises have access to the lion\'s share of Operations management resources.
Alicia argues this is the result of an imbalance in one or more of three laws: Supply & Demand, Conservation, and Polarity.
ROOT CAUSESThe desire to hide the painful realities of fast-growth finds business owners at the mercy of their customers and other stakeholders as they struggle to fulfill orders and meet deadlines without compromising quality.
Behind the Fa ade is a guide on how to prepare for (and recover from) the fast growth predicament.
She describes this type of hyper-growth as a "predicament," suggesting that there is hope.
Is it possible to save these fast-growing businesses from implosion? THE FAST GROWTH PREDICAMENTThe author, Alicia Butler Pierre, draws on her 13 years of experience as both a consultant and an entrepreneur to answer this very question.
This fa ade becomes a problem when their inability to align capability with capacity becomes the norm and not the exception.
In their attempt to attract an influx of customers via smart branding, they erect, whether intentionally or not, a fa ade.
Description THINGS AREN\'T ALWAYS WHAT THEY SEEMSome small businesses fail not from the lack of customers, but from far too many
