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Ben & Jerry\'s: The Inside Scoop, Paperback/Fred Lager

Vânzător

elefant.ro

Cumpără

Pret

146.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Crown Business

Produs actualizat în urmă cu 5 zile

Descriere YEO:

Ben & Jerry\'s: The Inside - Disponibil la elefant.ro

Pe YEO găsești Ben & Jerry\'s: The Inside de la Crown Business, în categoria Foreign Books.

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Preț: 146.99 Lei

Caracteristicile produsului Ben & Jerry\'s: The Inside

Brand: Crown Business
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 13-07-2026 00:25:33

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Descriere magazin:
"Deftly and compassionately captures Ben\'s] genius in all its entrepreneurial splendor...This tale will keep you entertained."-- New York Times Book Review. A former CEO of Ben & Jerry\'s tells how two \'60s holdovers built a single ice cream store into one of America\'s hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider\'s account of Ben & Jerry\'s ice cream empire. About the Author: Fred "Chico" Lager joined Ben & Jerry\'s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry\'s board of directors. He lives in Williston, Vermont.

$Ben & Jerry\'s: The Inside Scoop, Paperback/Fred Lager - 0 | YEO$

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