Even the best Wall Street investors make mistakes.
In Beyond Greed and Fear , the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help.
Yet most financial decision-making models fail to factor in these fundamentals of human nature.
No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions.
Even the best Wall Street investors make mistakes