Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations.
Philosophy, Asian Studies, Religious Studies * Yoga schools * Readers interested in philosophy, spirituality, Hinduism, religion.
Sales for Easwaran's "
Classics of Indian Spirituality" series: The Bhagavad Gita - 235,000 units net, 33,400 units last year The Upanishads - 110,000 units net, 14,400 units last year The Dhammapada - 70,000 units net, 7,850 units last year About Easwaran's The Bhagavad Gita paperback Sales and Market Share: * Sales of more than 30,000 per year * 42% share of total US market for Bhagavad Gita translations and commentaries * Sells more than three times the second best-selling translation What's special about this book: * Clear, accessible, reliable information * Extensive, 55-page introduction explains key concepts, cultural and historical context, relevance to modern readers Readers: * Academic courses, e.g.
Second editions were published in 2007.
Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations
