Big Little Legends: How Everyday Leaders Build Irresistible Brands - Gair Maxwell

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Big Little Legends: How Everyday - Disponibil la libris.ro

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Caracteristicile produsului Big Little Legends: How Everyday

• Brand: Gair Maxwell
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 18-09-2025 01:36:55

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Descriere magazin:
Without Magic, It\'s Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends , you\'ll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible . But here\'s the secret: it\'s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You\'ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a Category of One for decades to come. You\'ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a Huggable car dealership on Canada\'s east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell and believe in their own story.