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For more on these authors and their new book, Blue Ocean SHIFT , see blueoceanstrategy.com..
They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network.
Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others.
Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S.
Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents.
They are the authors of the New York Times and #1 Wall Street Journal bestseller, Blue Ocean SHIFT and the international bestseller Blue Ocean STRATEGY , which is recognized as one of the most iconic and impactful strategy books ever written.
Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.
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This collection is the ideal start, or refresher, for creating more Blue oceans. "Blue Ocean Leadership" applies the concepts and analytic frameworks of Blue Ocean strategy to an innovative leadership approach that releases employees\' untapped talent and energy while conserving their most precious resource--time.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (Blue ocean) strategy and what it takes to create the new markets of tomorrow.
This book brings together three of their classic Blue Ocean strategy articles, all first published in Harvard Business Review .
Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "Blue Ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth.
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