Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Hardcover/Roger Dooley - John Wiley & Sons

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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to Consumers by understanding their decision patterns.
Analysts use this to measure a consumer\'s preference, what a customer reacts to, and why Consumers make cer.
This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to Consumers by understanding their decision patterns