Brains Versus Capital - Entrepreneurship for Everyone: Lean, Smart, Simple, Paperback/Gunter Faltin

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Caracteristicile produsului Brains Versus Capital - Entrepreneurship

• Brand: World Scientific Publishing Company
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-12-2024 01:38:29

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Descriere magazin:
Description Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own \'idea-masterpiece\' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. G nter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to \'The Tea Campaign\' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin\'s principles successfully. Featuring practical examples of successful companies, G nter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.