A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. - Tons of tips and real-world advice plus a new branding dictionary help readers turn Brand strategy into Brand design and execution.. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
All the secrets to creating a Brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today\'s most well-known and respected authorities on the topic of branding.
After explaining what a Brand is (and isn\'t) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution
