Brand Gap - Marty Neumeier

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Brand Gap - Marty Neumeier - Disponibil la libris.ro

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Caracteristicile produsului Brand Gap - Marty Neumeier

• Brand: Marty Neumeier
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 13-11-2024 01:34:21

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Descriere magazin:
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn\'t) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today\'s most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.