Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles.
Identity is crucial to establishing the public\'s perception of a company, its products, and its effective.
A company\'s Identity encompasses far more than just its logo.
These include the elements of a successful graphic identity, Identity programs and Brand identity, and all the various strategies and elements involved.
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles