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Brand Management | Michael B. Beverland - SAGE Publications Ltd


Brand Management | Michael B. Beverland
409.6 Lei

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(20-07-2024)
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Cumpara brand management | sage publications ltd de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru brand management | sage publications ltd

Presents the basics of Brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand\'s identity..
Presents the basics of Brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand\'s identity.


Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.

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