Branding is possibly the most powerful commercial and cultural force on the planet.
And even though people are increasingly brand-aw.
EVery day, we\'re exposed to more than 3500 brand messages.
The Apple brand has been valued at $98 billion - more than the GDP of Slovakia.
As the market economy spreads across the world, brands are becoming ever more prevalent.
Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide.
Branding is possibly the most powerful commercial and cultural force on the planet