There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
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So we are able to bring notes of his lectures and a review of his classic text to life again.
Fortunately Schwartz was also prolific as a speaker.
And the world would be a poorer place, except...
Generations of copywriters haven\'t had access to this material.
That book has been kept available only as a rare hardback gift edition.
Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad
