As globalization continues to gather momentum, the contact between Business people from other countries is becoming more and more frequent.
The second edition of Bridging the Culture Gap is a distillation of many years\' work and is based on the real.
To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict.
As globalization continues to gather momentum, the contact between Business people from other countries is becoming more and more frequent