Description Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division.
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By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division\'s overall public image too.
Description Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division