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Indiferent de nevoile tale, Building for Everyone: Expand Your Market with Design Practices from Google\'s Product Inclusion Team, Hardcover/Annie Jean-Baptiste din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 165.99 Lei
Caracteristicile produsului Building for Everyone: Expand Your
- Brand: Wiley
- Categoria: Foreign Books
- Magazin: elefant.ro
- Ultima actualizare: 10-10-2025 01:22:49
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Descriere magazin:
Diversity and
Inclusion to build better products
from the front lines at
Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn\'t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users\' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The
Product Inclusion Team at
Google has developed strategies to do just that and
Building For
Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at
Google to create user-centric award-winning and profitable products. Author and Head of
Product Inclusion Annie Jean-
Baptiste outlines what those practices look like in industries beyond tech
with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the
Product Inclusion team drove to back up their practices Learn the "ABCs of Product Inclusion" to build inclusion into your organization\'s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn\'t work.
Building For
Everyone will show you how to infuse your business processes
with inclusive design. You\'ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight
from the innovative Google Product Inclusion team.