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In this compelling work, Aaker uses real brand-Building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald\'s, and others to demonstrate how Strong Brands have been created and managed.
In David Aaker\'s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company\'s primary source of compe.
As industries turn increasingly hostile, it is clear that Strong brand-Building skills are needed to survive and prosper.
In this compelling work, Aaker uses real brand-Building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald\'s, and others to demonstrate how Strong Brands have been created and managed
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
