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How does an iconic brand die? For more than two decades, Blockbuster was America\'s favorite way to watch movies.
But as new threats emerged, none of its five CEOs had answers, and the company collapsed l.
If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster.
Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in hiStory had ever owned.
How does an iconic brand die? For more than two decades, Blockbuster was America\'s favorite way to watch movies
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