Produs

Business War Games, Paperback/Benjamin Gilad

Name: Business War Games, Paperback/Benjamin Gilad
Brand: Career Press
Price: 100.99 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

100.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Career Press

Produs actualizat în urmă cu 7 ore

Descriere YEO:

Business War Games, Paperback/Benjamin Gilad - Disponibil la elefant.ro

Pe YEO găsești Business War Games, Paperback/Benjamin Gilad de la Career Press, în categoria Foreign Books.

Indiferent de nevoile tale, Business War Games, Paperback/Benjamin Gilad din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 100.99 Lei

Caracteristicile produsului Business War Games, Paperback/Benjamin Gilad

Brand: Career Press
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 02-06-2026 00:26:10

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Descriere magazin:
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitor moves with accuracy and little information * Why you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.

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