Most anti-smoking campaigns inadvertently encourage people to smoke.
Convinced that there is a gulf between what we bel.
Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom\'s groundbreaking study of what really makes consumers tick.
Product placement in films rarely works.
Subliminal advertising may have been banned, but it\'s being used all the time.
The scent of melons helps sell electronic products.
Most anti-smoking campaigns inadvertently encourage people to smoke