How much do we know about why we buy? What truly influences our decisions in today\'s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Among the questions he explores: - Does sex actually sell?- Does subliminal advertising still surround us?- Can cool brands trigger our mating instincts?- Can our other senses--smell, touch, and sound--be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today\'s consumer that will captivate anyone who\'s been seduced--or turned off--by marketers\' relentless attempts to win our loyalty, our money, and our minds. .
His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy.
How much do we know about why we buy? What truly influences our decisions in today\'s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products
