Can\'t Buy My Love: How Advertising Changes the Way We Think and Feel - Jean Kilbourne

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Caracteristicile produsului Can\'t Buy My Love: How

• Brand: Jean Kilbourne
• Categoria: Social Science
• Magazin: libris.ro
• Ultima actualizare: 26-03-2025 01:59:35

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Descriere magazin:
This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations. Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos , the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. When was the last time you felt this comfortable in a relationship? --An ad for sneakers You can love it without getting your heart broken. --An ad for a car Until I find a real man, I\'ll settle for a real smoke. --A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos , the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women\'s issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years\' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.