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Pe YEO găsești Case Study Handbook - William de la William Ellet, în categoria Business & Economics.
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Preț: 148.8 Lei
Caracteristicile produsului Case Study Handbook - William
- Brand: William Ellet
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 15-12-2024 01:42:32
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Descriere magazin:
The guide all MBAs and exec ed students need. If you\'re enrolled in an MBA or executive education program, you\'ve probably encountered a powerful learning tool: the business case. But if you\'re like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The
Case Study Handbook, Revised Edition ,
William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author\'s framework. Later in the book,
Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.