From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change.
Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”.
Catalysts remove roadblocks and reduce the barriers to change.
Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst.
Could there be a better way?This book takes a different approach.
Often, we persuade and pressure and push, but nothing moves.
But change is hard.
Start-ups want to change industries and nonprofits want to change the world.
Marketers want to change their customers’ minds and leaders want to change organisations.
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change
