A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.
Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us..
When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.
The real story of social change is more complex.
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is.
The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.
How to create the change you want to see in the world using the paradigm-busting ideas in this utterly fascinating (Adam Grant) big-idea book.
Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which influencers are king, sticky ideas go viral, and good behavior is nudged forward.
A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein
