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Many Kentuckians and fans of interCollegiate athletics are familiar with the name Jim Host.
Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA\'s Corporate Partner.
Host\'s prevailing innovation in Collegiate Sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats.
As founder and CEO of Host Communications, he was the pioneer in college Sports marketing.
Many Kentuckians and fans of interCollegiate athletics are familiar with the name Jim Host
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