Chief Crisis Officer - James F. Haggerty

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Pe YEO găsești Chief Crisis Officer - James de la James F. Haggerty, în categoria Business & Economics.

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Caracteristicile produsului Chief Crisis Officer - James

• Brand: James F. Haggerty
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 25-10-2024 01:12:27

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Descriere magazin:
In this modern, media-saturated business and social environment, crisis response is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know: What has happened; What may happen next; and What you are doing about it. And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you. Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.