This book shows professionals--from lawyers and sales executives to management and financial consultants--how to create broad-based, profitable, and lasting relationships with their clients.
Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today\'s competitive environment..
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Portraits of history\'s most famously successful advisors, including Machiavelli, Sir Thomas More, and J.
Experts supply expertise and information; advisors are educators who provide insight and wisdom.
Experts analyze; advisors synthesize and bring big-picture thinking to the table.
Experts have professional credibility; advisors develop deep personal trust.
Experts are for hire; advisors have selfless independence, balancing client devotion with objectivity and detachment.
Experts are specialists; advisors become deep generalists who have broad perspective.
Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what Clients really want and lays out the core qualities that distinguish the client advisor -- an irreplaceable resource -- from the expert for hire -- a tradable commodity.
Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where Clients have almost unlimited access to information and expertise.
An Innovative Blueprint for Enduring Client Relationships More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day.
This book shows professionals--from lawyers and sales executives to management and financial consultants--how to create broad-based, profitable, and lasting relationships with their clients
