Co-Opetition - Adam M. Brandenburger
Detalii Co-Opetition - Adam M. Brandenburger
Vânzător
libris.ro
Pret
136.9 Lei
136.9 Lei
152.11 Lei
Categorie (vânzător)
Business & Economics
Marca
Adam M. Brandenburger
Descriere YEO:
Descriere magazin:
Co-Opetition is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow. Now available in paperback, with an all new Reader\'s guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that\'s insightful and instructive for managers eager to move their companies into a new mind set.
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Caracteristicile produsului Co-Opetition - Adam M. Brandenburger
- Brand: Adam M. Brandenburger
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 28-10-2025 01:22:05
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Descriere magazin:
Co-Opetition is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow. Now available in paperback, with an all new Reader\'s guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that\'s insightful and instructive for managers eager to move their companies into a new mind set.
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