Description Asia\'s growing economic clout is starting to re-shape global business rules that have been molded by Western Multinationals for many decades.
It is not easy, but as THP\'s founder, Trần Qu Thanh, tells himself daily, "Nothing is Impossible.".
Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations.
Asian women are making their mark.
Family-Owned businesses are thriving.
East and West can learn from each other.
Its message is an empowering one.
Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit.
The region\'s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of T n Hiệp Ph t (THP), the drinks Company founded by Phương Uy n Trần\'s family.
Description Asia\'s growing economic clout is starting to re-shape global business rules that have been molded by Western Multinationals for many decades
