Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful Communication audits and, in doing so, help organizations overcome their Communication issues.
A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and Organizational Communication and behavior..
Closing chapters address the nuances of Communication audits in a digital world and clearly summarize key ideas from each chapter.
Readers learn how to use audit results to create an internal Communication strategy, infuse Communication audits into Organizational culture, and utilize results to inform Organizational training.
Additional chapters walk readers Through the steps involved in an audit, including Conducting a needs assessment, collecting data, analyzing data, and communicating results.
The material discusses the importance of performing Communication audits, the role of the Communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process.
Opening chapters provide readers with context for Communication in the organization, as well as foundational determinations for beginning the audit process.
The text teaches readers how to identify Communication problems within organizations and then how to use this diagnostic information to enhance Communication across the organization.
Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful Communication audits and, in doing so, help organizations overcome their Communication issues
