Description Successful Content strategy projects start with a thorough assessment of the current state of all Content assets - their quantity, type, and quality.
Content Audits and Inventories, by veteran Content strategist Paula Land, shows you how to begin with an inventory, scope and plan.
Beginning with a data-rich Content inventory and layering in a qualitative assessment, the audit process allows Content owners and business stakeholders to make informed decisions.
Description Successful Content strategy projects start with a thorough assessment of the current state of all Content assets - their quantity, type, and quality