Review of Marketing Research is a publication covering the important areas of Marketing research with a more comprehensive state-of-the-art orientation.
Editor(s): Dawn Iacobucci.
The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Review of Marketing Research is a publication covering the important areas of Marketing research with a more comprehensive state-of-the-art orientation