Win more deals with the perfect sales story! Power Messaging is a foundational element in our global marketing campaigns and sales training programs.
With Conversati.
Peterson and Riesterer provide the tools you need to recraft your message into a compelling story That wins more deals.
Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.
Rather than sell your own corporate story and brand message, you need to tell customers their story--the one in which they are the heroes and they achieve success.
And the way to do That is through customer engagement.
You must differentiate yourself from the competition--or you will lose out. --Aron Ain, CEO, Kronos About the Book: In today\'s highly competitive world of Complex sales, commoditization of your brand is one of the greatest dangers.
At Kronos our results are a reflection of the power of the tool.
An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success! --Ken Powell, Vice President, Worldwide Sales Enablement, ADP The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering That message in a unique and compelling way.
Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. --Jerry D.
We\'ve never had a year end sales meeting with content That was met with such widespread acceptance and enthusiasm. --Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team.
The concepts outlined in this book are critical skills to building a world-class presales organization. --Karen Quintos, CMO and SVP, Dell Inc.
We believe the concepts are core to engaging in customer Conversations That are focused on their outcomes and what they want to achieve.
Win more deals with the perfect sales story! Power Messaging is a foundational element in our global marketing campaigns and sales training programs
