Taking a second look at Advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.
You will have to read it at least twice..
Copy Paste, his third book, campaigns for more creativity.
Until he catches them, that is.
Working undercover, today he is the world\'s best known "copycat hunter." The French blogger is followed by advertisers from around the world, who love his revelations.
About the Author: For nearly 20 years, JOE LA Pompe has pursued a passion for uncovering identical adverts.
You are free to judge for yourself.
Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question.
They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions.
Not that the dozens of adverts compiled here are bad--au contraire.
Books about Advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack.
Taking a second look at Advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer
